About Us

Hey, my name is Joe Lemon.  I've been doing B2B sales for over 10 years, but I've been selling my family and friends on ideas my whole life.  Really hate the stereotypes salespeople have earned over the years...  You know, the sleazy, fast-talking, ego-driven, money hungry type of salesperson that leave you with buyer's remorse.  


Don't get me wrong, I love closing deals and cashing commission checks, but more so value building real relationships and my personal legacy.  


In my pursuit of sales excellence, I launched "The Real Value Exchange" podcast a 30-minute conversation with industry leaders and buyers where we explore turning sales from mere transactions to empowering moments.  Check out the podcast on iTunes, Stitcher, Stopify, or wherever you consume podcasts.


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Joe Lemon